Intellectual property (IP) can be among a business’s most valuable assets. Often, the inventions, creative works, designs, and goodwill of a powerful brand are worth more than the enterprise’s physical assets. (This is particularly true in the case of service-based businesses). As a result, it is important for all business owners to learn to identify and protect their company’s IP. Many savvy business owners conduct regular IP audits for this precise reason.
I designed the IP Audit Workbook (I know, creative name, right?) based on my own IP Audit process, as a way to help you conduct your own basic IP Audit. By completing the workbook you’ll be able to identify, prioritize and make a solid plan to protect and leverage the valuable IP assets that you may not even know you have. (It’s like finding money in your couch, except you’ll probably never find $100,000 laying around in your couch.)